Choccy Chox


Choccy Chox

Our Role:

Website Design & Development


Feb – March 2019


Website Design & Development

The Brief:

Matthew O’Connell, a member of the band GoodLuck was looking for a fresh new website looking to increase his online presence. The core objective was to focus on three key questions: Who is Matthew O’Connell? What has he done and what is he doing now?

The Result:

The Airborne creative team worked alongside Matthew O’Connell to help him reimagine his online presence. Together, we developed a content strategy that he would be able to manage himself once the website was live. The digital platform was developed with a focus on creating a mobile experience on-par with its desktop experience. It was critical to the artist that the new platform was a true representation of his personal brand and would help introduce new fans to who he is as a person as an artist.

View the website here: