The 16 Days for Youth initiative is more than just a project for Airborne. As the official digital partners for the third year in a row, our team takes a hands-on approach to ensure that all digital requirements are met. The brief was simple: Refresh, update and encourage engagement on the digital platforms available, aligning this to the new journey.
In 2016 and 2017 our team developed a website, created and managed a user database, established the social media accounts and advised on a campaign roll-out strategy.
2018 saw refreshed graphics, an increased number of stops along the journey, increase the use of videography in terms of content and the introduction of the 16 Days for Youth ThundaFund account.
What is ThundaFund? “ThundaFund is South Africa’s leading crowdfunding platform for creative and innovative ventures. ThundaFund Backers back initiatives they are attracted to by pledging money, time or both, in return for rewards. Backers also share the various project messages to their own communities and social networks (and voilà, an initial market is created).”
R47,000 pledged with a goal of R100,000 and 68 incredible Backers (recorded on the 5th July).
In 2016 and 2017
The website successfully launched on 01 June 2016 and captured the 16-day journey along with the Heart FM team. Heart Breakfast with Aden Thomas launched the website and encouraged thousands of users to Pledge their Support and #BeTheChange.
Following the success of the 2016 campaign, 2017 saw the implementation of new features and pages, namely power hour and the cast of thousands. These changes gave visitors more information about how they can get involved and a chance to get to know the team on the road. Website updates, content creation and graphic design were key areas worked on.
View the website here: www.16daysforyouth.com