16 Days for Youth 2017


16 Days for Youth

Our Role:

Website Design & Development


May – June 2017


Website Design & Development

The Brief:

Airborne was approached to be the official digital partner for the annual campaign by Heart FM named 16 Days For Youth. It required providing an online presence which included developing a website, creating and managing a user database, establishing the necessary social media accounts and providing strategic advice on this campaign rollout.

The success of the 2016 website and online presence lead to a renewed partnership in 2017. The 2017 brief was to refresh the current site, adding new content to align to the new journey.

The Result:

The website successfully launched on 01 June 2016 and captured the 16-day journey along with the Heart FM team. Heart Breakfast with Aden Thomas launched the website and encouraged thousands of users to Pledge their Support and #BeTheChange.

Following the success of the 2016 campaign, 2017 saw the implementation of new features and pages, namely power hour and the cast of thousands. These changes gave visitors more information about how they can get involved and a chance to get to know the team on the road.

Website updates, content creation and graphic design were key areas we worked on.

View website here: www.16daysforyouth.com

“I would like to extend my sincere thanks and gratitude to Airborne for the service and support received during this pilot project. From what started out as a dream was made a reality by the diligent and super-efficient team at your company. The exposure and momentum gained during this initiative made it possible for Heart FM to make a significant impact in the community.

One of these projects saw Heart FM together with Airborne rally enough resources to build a R1 million soup kitchen facility in the Paarl region. Aunty Magda from Magda’s Soup Kitchen has increased her feed from 4000 per month to almost 20 000 poverty stricken individuals.

The role of Airborne was to drive the social media elements and I can honestly say that your team delivered more than this. We felt that our business was being taken care of by a group of mentors and professionals who knew what was needed to make this initiative grow exponentially. Many of the projects compiled in the past without seeking your assistance now pale in comparison to how Airborne elevated and structured the 16DaysForYouth website and Social Media elements.

Your wise counsel and project planning has been a key pillar in the success of 16DaysForYouth. We look forward to working with you again this year and for leaving the project in your hands once again.

Many thanks from all here at Heart FM” – Denver Apollus, Head of Programming, Heart FM. 16DaysForYouth Project Director