A brand name and corporate identity were to be created for an online data portal. The brand needed to be catchy, slick and inclusive of its targeted audience. Securing a suitable domain and the respective social media handles was a requirement.
The team brainstormed and sorted through more than 20 proposed brand names which included Public Cloud, Public. Community, Public View, dotPublic, Public Gateway / PGW, Publicity to name a few.
Eventually, this was reduced to two options with the client deciding upon We Public as the best fit for the vision.