The African Insurance Organisation (AIO), established in 1972, is a non-governmental organisation recognised by many African governments. Following the headquarters agreement the government of Cameroon signed with the organisation, the Permanent Secretariat of the AIO was set up. Their objective was to create the look and feel of their website to strongly align with their strategy. A key focus was to optimize the user journey to allow for ease of sign up, engagement and access to information for members.