We Public

Client:

We Public

Our Role:

Brand Consulting

Turnaround:

July – October 2017

Category:

Brand

THE BRIEF

A brand name and corporate identity was to be created for an online data portal. The brand needed to be catchy, slick and inclusive of its targeted audience. Securing a suitable domain and the respective social media handles was a requirement.

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THE RESULTS

The team brainstormed and sorted through more than 20 proposed brand names which included Public Cloud, Public.Community, Public View, dotPublic, Public Gateway / PGW, Publicity to name a few.

Eventually, this was reduced to two options with client deciding upon We Public as the best fit for the vision.