Crust & Friends

Client:

Crust & Friends

Our Role:

Logo Design

Turnaround:

April 2017

Category:

Design

THE BRIEF

Crust & Friends aims to provide a convenient, affordable, wholesome and fresh offering of sandwiches, salads and snacks with a beverage offering to customers on the move in a socially responsible approach.

Original of Name:
Crust: refers to breads’ used when making the sandwiches

Friends: refers to the extra bits that go along with a sandwich such as lettuce, tomatoes, carrots, gherkins etc

Ideal brand look and feel: Earthy, natural and simple. The colour green is to be incorporated.

THE RESULT

After 3 iterations of final changes were made, resulting in the below official logo for Crust & Friends.